The "New Era of Me" collection is an ode to Sade—her artistry, strength, and character. The British singer of Nigerian descent left an indelible mark on contemporary culture, not just as a music superstar but also as a style icon, redefining female sexuality. 

Drawing inspiration from the unique details and codes of her iconic style, brand designer Alina Balykina creates feminine looks with a rebellious spirit, much like Sade herself. The fusion of two distinct worlds is reflected in refined yet elegant evening wear: sleek, straight-cut shimmering dresses and alluring mini dresses adorned with feathers.